grew our meat portion, raised
more live-stock on our farm
and contacted other farmers
to grow for us under the Be-
retta banner.” The company
supports local farmers, and
when consumers buy a Beret-
ta product not only are they
supporting the company itself
but also a network of about
200 small family farms that
grow specific for the com-
pany under contract – holding
true to its name and working
unanimously as a family of
farms.
The demand for organics led
the market to grow, and con-
sumers are slowly but surely
becoming more educated
about what is going into their
meat. “Ignorance is bliss when
you don’t know what’s going
into your body, but as soon as
you become enlightened as to
what’s in your food, it makes
FEBRUARY 2014
H
business elite canada
141
