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analyses of Lift & Co.’s proprietary consumer review

and receipt platform and from Lift & Co.’s consumer
and budtender survey panels; the budtender survey
panels are a first-of-its-kind in Canada. Lift & Co.

and Headset co-presented early insights into
Canada’s cannabis consumer segments: who is
buying, what they are spending and why they are

consuming.

As Canada’s cannabis sector matures, Lift & Co.’s
platform of CPG-inspired marketing solutions—
Event Marketing including its Expos, Data Insights,

Consumer and Trade Marketing—will continue
With the first year of legalization well under way
to modernize the nascent cannabis industry
and new products expected to be legalized later this
by powering the industry and empowering the
year, consumer behaviour and transactional data
consumer.
coming out of Canada present a major opportunity
within this emerging consumer packaged goods
https://lift.co/
(“CPG”) industry.

This year, Lift & Co. delivered two key presentations
focusing on Canadian cannabis consumer

segments. The presentations were based on

JULY 2019 | BUSINESS ELITE CANADA 9