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Loop and Loblaw
To Bring Circular Shopping
Platform To Canada
Loop Pilot to Launch in Toronto in Early 2020
n June 6 in Toronto, Loop™, a state- Limited. "Our industry is part of the problem and
of-the-art circular shopping system we can be part of the solution. Our partnership with
designed to reduce waste, and Loop is a powerful example of entrepreneurial inno-
OLoblaw Companies Limited (Loblaw), vators working with like-minded large enterprise to
Canada's food and pharmacy leader, announced bring a meaningful solution to a real problem."
Loblaw as the founding retailer to bring Loop's inno-
vative packaging solution to Canada. Beginning in Loop is the first-ever global platform to partner with
early 2020, Toronto pilot participants will be able to brands and retailers to offer consumers a way to go
receive select products from President's Choice and from disposablity to durability with their purchases.
other leading national brands in reusable contain- Loop enables consumers to responsibly consume a
ers, delivered right to their doors. variety of commonly used products in customized,
brand-specific durable packaging that is delivered in
"There is too much plastic waste," said Galen a specially designed reusable shipping tote. When
Weston, Executive Chairman, Loblaw Companies finished with the product, the packaging is collected,
10 JULY 2019 | BUSINESS ELITE CANADA
