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founder and CEO of TerraCycle and Loop. "Together,
cleaned, refilled and reused – creating a revolution-
ary circular shopping system.
"With its operational scale and its commitment to
environmental sustainability, Loblaw is the perfect
partner to bring Loop to Canada," said Tom Szaky,
as we bring back the milkman model of yesterday
rebooted to reflect the convenience of today, we will
help to eliminate the idea of waste and bring a bet-
ter product experience to consumers."
Consumers in the pilot region of Toronto who want
to sign up for Loop are encouraged to visit www.
buydurable.com to leave their contact informa-
tion so they can be notified when Loop officially
launches and apply to become a participant.
How Loop works:
Once they place an order online, consumers will
receive their durable products in Loop's exclusively
designed shipping tote. After use, consumers place
the empty containers into their Loop totes and go
online to schedule a pickup from their home. With
cutting-edge technology, Loop will clean the pack-
aging so that each product may be safely reused
and promptly replenished as needed at the con-
sumer's request.
To learn more about Loop, visit www.loopstore.com
JULY 2019 | BUSINESS ELITE CANADA 13