course, also brings in tourists to give the
        
        
          economy an additional boost. It also facili-
        
        
          tates and supports economic conferences
        
        
          and tradeshows by contributing to panel
        
        
          discussions and giving presentations on
        
        
          new ideas and developments. “We truly
        
        
          believe that education is key in the devel-
        
        
          opment of Northern Canada, so that’s an
        
        
          area close to our heart,” Friesen said.
        
        
          “Though hockey occupies a place in the
        
        
          hearts of many Canadians, it seems as
        
        
          though it is nowhere as important as it is
        
        
          in Northern Canada,” van der Stege said. In
        
        
          addition to bringing sporting equipment to
        
        
          the communities it serves, First Air hosted
        
        
          the Stanley Cup in Canada’s North. This
        
        
          was the first time the Cup had traveled so
        
        
          far north.
        
        
          “We aim to continue to provide top-class
        
        
          service and be that reliable service provid-
        
        
          er that Northerners need,” Friesen said.
        
        
        
          MAY 2016
        
        
          H
        
        
          business elite canada   21