rent difficulties lie with competing against
large, well-established companies from
Germany, the UK, France and the Nether-
lands, among others.
But the company is not without tricks up
its sleeve when swimming in deep waters
amongst the big fish. Overcoming this
challenge involves a two-fold solution — it
comes down to something as basic as lis-
tening to the client and exceeding expec-
tations. The large amount of research and
experimentation pays off when the com-
pany is able to guarantee a longer-than-ex-
pected product lifecycle with zero mainte-
nance — a highpoint that has already been
used successfully with its North American
clients. In 2000, Maritime Hydraulic built
Moonpool Door Cylinders for North Ameri-
can Shipbuilding. Sixteen years later, the
cylinders continue to function impeccably,
requiring no upkeep or repair.
BALANCING DOMESTIC AND
GLOBAL MARKETS
Over the past 25 years, the company has
carried out less than 40 projects in Canada
and consequently, developing the domes-
tic market has now become a focus for
Maritime Hydraulic. Presently, Barroeta is
involved in a campaign, the goal of which
is to form partnerships with Canadian en-
gineering firms.
“For me it’s a point of honour to develop
the domestic market,” Barroeta said.
The future direction of the company lies in
investing in research and new equipment
and increasing partnerships and sales on
a global scale to Europe, Africa and Asia
while continuing to focus on its four areas
of specialization.
“The future of the company is expanding
our presence in markets where we never
before sold directly and we do believe that
is the right direction, investing in direct
marketing and also developing local con-
tacts,” Barroeta said.
MAY 2016
H
business elite canada 31
