experience. We have tried to build a
culture. I’d go as far as opening the
door for someone, even taking them
to the car and getting them squared
away if their hands were full, because
if you can make the right connection
between sense of community and
those values, combined with a great
experience and great coffee, then
you’ve got something. It’s harder to
execute on all levels but if you work
toward that, you’re on the right track.”
Additionally, Jumping Bean’s commit-
ment to the environment is ingrained
in every level of the business. For
example, the company modified its
roasting process to a method that
produces 85 percent less CO2 emis-
sions. “This means that for every
pound of ECO2Roast coffee we
produce, you save the world about 1lb
of carbon waste,” LeDrew says. The
company also poured its resources
into developing and launching BPI
162 BUSINESS ELITE CANADA | JANUARY 2019
