roasted, packaged and shipped from
Newfoundland. Between 2005 and
2012, Jumping Bean went from selling
locally in independent stores, to distri-
bution throughout Atlantic Canada in
stores like Sobeys, Co-Op, Walmart,
Amazon, and Costco. In 2013, Jump-
ing Bean gained national exposure
through a Canadian distribution deal
with Target Canada. Cafés began
opening in business offices, and then
stand-alone cafés started to open, to
a great reception. Corporate revenue
has grown from about $7,500 in its
first year to now close to $10 million
annually.
Service Before Self
Jumping Bean was built on the Rotar-
ian motto of “Service Before Self”,
and has followed this motto in every
aspect of the supply chain, from roast-
ing through to customer service. “It’s
a simple but powerful philosophy,”
LeDrew says.
“People expect a good cup of coffee,
but the trick is creating a positive
JANUARY 2019 | BUSINESS ELITE CANADA 161
