high-end coffee, LeDrew took an
interest in roasting his own beans for
his coffee breaks. Not only was the
process of roasting enjoyable, and the
smell and taste of the coffee second-
to-none, but discovering the environ-
mental and social impacts of sourcing
the beans from a fair trade, organic
supplier proved to be eye opening for
the budding entrepreneur.
St. John’s
Headquarters
When the St. John’s, NL Rotary Club,
of which LeDrew is a proud member,
started looking for fundraising ideas
for the Brighter Futures Coalition of
St. John’s and District, it was proposed
that LeDrew’s coffee would be a great
fit. It was through this endeavour that
Rotary Roast was born. From here,
Jumping Bean leapt out of the home
business and started to blossom.
Customers loved Jumping Bean
Coffee and the fact that is was
JANUARY 2019 | BUSINESS ELITE CANADA 159
