company has been aggressive with its pric-
ing, trying to reach first-time homebuyers
with a diversified product at the mid-price
level.
What sets WestView apart from its com-
petitors are the pre-planned options in-
cluded in every model and floor plan,
giving the customer various ways to con-
figure the layout of their home. These pre-
planned options were designed to offer
alternative designs and upgrades on areas
such as kitchens, bathrooms and base-
ment developments. They also can choose
a wide variety of exterior elevations from
new modern styles to more traditional
craftsmanship. Through careful study and
research, WestView understands the
homeowners’ needs and tries to already
include these desired features in the plan
so they don’t have to go through the long
process of designing a separate custom
home each time. This improves efficiency
internally within the company and makes it
easier for the customer.
Employees listen to the customers so
they can effectively fulfill their needs. They
64 business elite canada
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JANUARY 2016
