JUNE 2017
H
business elite canada
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simplify our business for our Distribution
partners, we decided to completely inte-
grate the entire organization under one
umbrella. This ultimately did make it much
easier for our distributors and their cus-
tomers to interact with us and gave us the
ability to now rapidly grow the business
both organically and through acquiring
complimentary brands,” says Baby.
The name of this parent company:
SureWerx. “SureWerx is there to articu-
late trust and confidence to our partners,
that we stand behind brands and support
needs of users of our products.” Distri-
bution partners will still access the same
brands that they have come to know and
trust, but with SureWerx, all the portfoli-
os brands are pulled together under one
seamless inventory for easier ordering, in-
voicing, shipping and customer support.
SureWerx responded to further customer
requests, acquiring PeakWorks in Canada
as its fall protection portfolio. Next, they
added a technical array of protective ap-
parel and boots with the acquisition of
Ranpro, a Canadian brand that dates all
the way back to 1865. The next acquisition
was strategic in both product and location
as SureWerx acquired Sellstrom Manufac-
turing Co., a complete offering of face, eye,
hearing and head protection located in Chi-
cago. With that acquisition, Chicago will
serve as the US head office and fulfilment
centre. Finally, late last year, SureWerx ac-
quired its forth company in four years; KP
Industries which designed and owned the
