SureWerx - page 7

JUNE 2017
H
business elite canada
7
In the 1990s, after it was determined that
there was opportunity in the automotive
after market, JET acquired Strongarm, a
hydraulic lifting equipment company in
Canada, which today is the number one
automotive after market lifting brand.
Shortly after, JET acquired a long-stand-
ing US based company, American Forge
& Foundry Inc., to test the waters and
gain an insight into differences between
US and Canadian markets. “There forged
our foray into automotive aftermarket and
entry into the U.S. marketplace south of
the border—two critical milestones for the
company moving forward,” says Baby.
“The vision behind JET was to put tools in
the hand of the professional end-user so
they can do their job and drive productiv-
ity,” he continues, adding their target end-
users deal predominately in the trades.
With over half of a century of developed ex-
pertise from a global sourcing perspective
in the tool and equipment categories, JET
set out an ambitious plan to add a portfolio
of safety product to its strong network of
distribution partners.
“This set the stage for who we are now,”
says Baby.
EXPANSION
JET saw an auspicious cross over in the
safety gear and protective clothing mar-
Chris Baby, CEO
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