JUNE 2017
H
business elite canada
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SureWerx is a leading supplier of profes-
sional tool, equipment and safety products
for workers, through its partner distributor
network servicing the industrial, construc-
tion, safety, and automotive aftermarket in
North America.
SureWerx markets its extensive portfolio
of safety products and tools and equipment
in Canada under the JET®, Strongarm®,
ITC®, STARTECH®, Pioneer®, Ranpro®,
PeakWorks®, and Sellstrom® brands, and
in the United States under the American
Forge & Foundry®, Pioneer, Ranpro, Peak-
Works, and Sellstrom brands.
How did the company get here? Business
Elite Canada spoke exclusively with Chris
Baby, CEO, about the impressive execu-
tion of a strategic plan that has resulted
in expansion into the U.S. market as a trial
run for further global expansion.
PIONEERING IMPORTER
The company history starts in 1957, when
a prescient company called JET became
one of the first Canadian importers after
the Second World War, primarily dealing in
material handling equipment for construc-
tion fabricating and manufacturing indus-
tries.
