card programs,” Gillis said.
        
        
          These misconceptions tend to centre on
        
        
          the commercial side of pharmaceutical
        
        
          products, but Gillis said, “Health care in-
        
        
          cludes commercial aspects, but that’s just
        
        
          a fact of every industry throughout the
        
        
          world and the fact that there is a commer-
        
        
          cial aspect to health care doesn’t have to
        
        
          be a negative thing.”
        
        
          But the increasing costs associated with
        
        
          health care are a reason for concern. On
        
        
          the one hand, new medications are com-
        
        
          ing into the market and improving health
        
        
          outcomes. However, they’re very costly to
        
        
          develop since they target specific disease
        
        
          states and certain populations of patients
        
        
          diagnosed with that disease. “Per patient
        
        
          cost for therapy is getting higher and high-
        
        
          er. The good news is there is innovation in
        
        
          medicine. The bad news is it’s expensive,”
        
        
          Gillis said.
        
        
          A numbers of parties, like individuals, gov-
        
        
          ernments and insurance companies, are
        
        
          
            8
          
        
        
          business elite canada
        
        
          H
        
        
          JUNE 2016