Although the funding comes from pharma-
ceutical companies, STI serves as a neu-
tral third party for their patients.
INNOVATION IN
HEALTH CARE
The card system has been in effect since
the inception of the company, but three
years ago the company launched a new
program called innoviCares, an initia-
tive that is proving to be very successful.
Sponsored by pharmaceutical manufactur-
ers, patients can sign up for free online
or request cards through their doctor or
pharmacist. The card works just like an
insurance card. The patient simply takes
the card to the pharmacy along with a pre-
scription. If the medication they need is on
the list of products covered, the card will
automatically pay all or some of the cost of
the prescription, depending on the type of
benefit being provided.
“We often get that it’s too good to be true
because it’s free,” Gillis said. In fact, two-
time Olympic gold medalist Catriona Le
May Doan, the company’s ambassador,
uses the innoviCares card for her own
medical needs.
STI has launched a transformation in the
health-care landscape, a feat which has
Tim Gillis, President & CEO
6
business elite canada
H
JUNE 2016
