coverage system neither universal nor
comprehensive.
Fifteen years ago, STI Technologies was
created by three pharmaceutical execu-
tives to bridge the gap between affordabili-
ty and accessibility. At this time, physicians
regularly handed out drug samples to pa-
tients before providing an actual prescrip-
tion. There were many issues associated
with this practice, the lack of traceability
being one major concern. The founders
saw the need in the market to create an
alternative way to run samples or trial pre-
scriptions and a program was developed,
which allowed doctors to hand out cards
rather than physical samples. The patient
would then take the card to the pharmacy
to receive their prescription. This way, the
products being used by patients could be
JUNE 2016
H
business elite canada
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