Morrison Homes - page 7

JAN/FEB 2015
H
business elite canada
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added. “It draws a lot of incoming residents
from all over the country and from the world.
Obviously our economy is very robust and
while there are some ebbs and flows, it still is
a strong economy with a lot of resilience and
there’s a strong entrepreneurial spirit too.”
Morrison Homes has played a role in the de-
velopment of several communities throughout
both locations, working alongside other build-
ers and developer partners to shape the cit-
ies and their neighbourhoods. The launch of a
new community and new building opportuni-
ties still creates a stir, he said.
DESIGN SHOWROOM OFFERS
ARRAY OF CHOICES
Whether they’re marketing a collection of
townhomes or walking clients through the de-
sign of a luxury estate, the process is a similar
one. It begins with an array of floor plan op-
tions created to meet the homeowner’s life-
style needs and then moves on to a one-stop
design experience conducted in the company’s
showroom. Consultants guide buyers through
the selection of their interior finishings, help-
ing them choose the colours and fixtures that
result in a unique look reflecting the home-
owner’s personal style.
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