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tomers and to the product that we’re offering
and that we have a clear vision of where we’re
going into the future.”
Right now, planning for the future means keep-
ing a close eye on the markets as they shift
in response to recent economic changes. For
Morrison Homes, that level of unpredictabil-
ity means that they’ll stay committed to their
philosophy of quality and customer satisfaction
while only considering growth opportunities
that are in the best interest of the company
and their homebuyers, Hudson said.
“We don’t want to outgrow our ability to ser-
vice our customers and that’s been an impor-
tant mandate for us as we grow in Edmonton,”
he said. “We had a lot of opportunity to take on
new land and to build in new communities but
we decided to take a more measured approach
so that we can focus on doing a good job for
our customers.”
“We don’t want to sacrifice the quality of ex-
perience or the product that we build for our
customers in the name of growth, especially
now in the digital age where transparency is
everything. It’s important that we stay true to
our core values.”
To learn more about Morrison Homes, visit
.
Sam Hudson – Marketing Director
