 
          8   business elite canada
        
        
          H
        
        
          OCTOBER 2015
        
        
          “Nowwe’removing aggressively intoUnified
        
        
          Communications which is the convergence
        
        
          of all of those technologies with voice tele-
        
        
          phony, email messaging and other types of
        
        
          services,” said Mark Alexander, Arkadin
        
        
          President, The Americas. “The conv-
        
        
          ergence provides us with numerous
        
        
          business opportunities, which at the same
        
        
          time presents both challenges and oppor-
        
        
          tunities for our clients. They view us as a
        
        
          major partner for breaking down the
        
        
          technology barriers and delivering easy-to-
        
        
          use applications in a way that is easier to
        
        
          procure than if they tried to do it
        
        
          themselves.”
        
        
          
            Arkadin and
          
        
        
          
            NTT join forces
          
        
        
          In 2014, Arkadin was acquired by Japan’s
        
        
          NTT Communications Corporation (NTT
        
        
          Com), allowing the telecommunications gi-
        
        
          ant to offer its customers the global confer-
        
        
          encing and collaboration solutions provid-
        
        
          ed by Arkadin. A partnership between NTT
        
        
          America and Arkadin strengthened the com-
        
        
          panies’ offering even further by combining
        
        
          NTT’s networking, data and IP expertise
        
        
          with Arkadin’s suite of collaboration solu-
        
        
          tions. For clients, it meant that cloud-based
        
        
          solutions would be easier to use, available
        
        
          globally and on demand, and backed up by
        
        
          world-class support.
        
        
          “Everything we do is cloud based,” Alexan-
        
        
          der explained. “The customer doesn’t have
        
        
          to procure anything up front. We typically
        
        
          enter into a two- or three-year contract with
        
        
          our clients. We provide all of the technolo-
        
        
          gy, the expertise, including training … so the
        
        
          client knows how to deploy the services to
        
        
          best fit their business environment.”
        
        
          “We provide all of the technology, the
        
        
          expertise, including training … so the
        
        
          client knows how to deploy the services
        
        
          to best fit their business environment.”
        
        
          
            Mark Alexander
          
        
        
          Arkadin President, The Americas