 
          small town North America or a corporate
        
        
          giant with global offices operating in
        
        
          multiple languages, Arkadin provides
        
        
          solutions that bring people together.
        
        
          “I think the number one challenge for cus-
        
        
          tomers is technical complexity and cost.
        
        
          There’s not only capital investment re-
        
        
          quired to buy the technology but also the
        
        
          cost to deploy it, including people to staff
        
        
          it and the operational expenses,” Alexander
        
        
          explained. “We try to stay ahead of that for
        
        
          them as well as changes in the marketplace.
        
        
          It’s easier for us to do it for 37,000 custom-
        
        
          14   business elite canada
        
        
          H
        
        
          OCTOBER 2015