already competitive market means adding
services targeted to a changing clientele.
International Fitness Holdings is doing just
that by adding online personal training pro-
grams to their roster. For a reduced fee,
time-strapped customers can work out
on their own, at home, but still maintain
a level of accountability and communica-
tion with a personal trainer. The company
is also looking at introducing nutrition pro-
grams featuring registered dietitians and
certified nutrition consultants that can of-
fer meal plans and coaching.
These are the types of services that will
help move International Fitness Holdings
closer to its goal — to be the country’s
most comprehensive wellness provider
by offering boutique-style classes, athletic
therapy, nutrition and traditional fitness
club amenities all under one roof, Wilde-
man said. They’re only about five years
away from that goal, he added, and at the
end they will have a turnkey program ready
to enter new markets and replicate itself.
calgary.worldhealth.ca; spalady.ca; banker-
shallclub.com
“The biggest impact on our business and our culture has been the development
of our general managers.”
MAY 2016
H
business elite canada 57
