novative company.The traffic consulting di-
vision is an important one, and there is also
talk about expanding both geographically
and in terms of product lines. Growing out
the installation division and acquiring other
companies are also under consideration.
EDMONTON WORKING
TOWARDS VISION ZERO
But one of the biggest moves for ATS is
the launch of their Vision Zero Advocate
Program, based on a concept implement-
ed in Sweden and a few major cities in the
United States that aims to reduce the num-
ber of traffic injuries and fatalities. ATS is
working with the City of Edmonton to help
support the municipal government as it
enacts a road safety strategy with a Vision
Zero goal, or zero fatalities or major inju-
ries on the city’s roads. Edmonton is the
first city in Canada to adopt the program,
Calibaba said, and the level of experience
and expertise offered by the ATS team will
help Edmonton move towards its goal.
“Through the work we’re doing with Vi-
sion Zero, we’re putting time and effort
and money into making the world a bet-
ter place and saving lives,” Calibaba said.
“We’re not pitching a product. It’s a con-
sulting role to really help (communities)
develop their plans and figure out what
they need to do to move forward.”
MAY 2016
H
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