ing people already purchase tickets for the
following year without knowing who the
speakers are,” he said.
Some companies view The Art Of con-
ferences as a training and development
opportunity for their employees, or as a
chance to increase team engagement and
motivation. Other businesses will pur-
chase additional tickets for their custom-
ers. Rather than booking a day on the golf
course, organizations and their clients can
attend the conference together, providing
valuable insights that they can bring back
to their respective businesses. Each event
also offers extensive networking opportu-
nities for those who take the time to meet
their fellow attendees, Novais said.
“Our goal is to inspire our attendees and
teach them something new in a fun and
engaging environment,” he explained. “If
they can bring value back to their organi-
zations and implement those ideas that
they’ve learned, ultimately giving their
businesses a competitive advantage,
we’ve accomplished our mission!”
To learn more aboutThe Art Of and their up-
coming conferences, visit
.
com.
“For the first couple of years we felt that
we had to leverage the names of our
speakers, but then The Art Of brand
started to take on a life of its own.”
Christopher Novais, Co-Founder
JULY 2015
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