we had to leverage the names of our
speakers,” Novais explained, “but thenThe
Art Of brand started to take on a life of its
own.”
Today, theToronto-based company organiz-
es about 10 events annually.They’ve grown
to include national conferences based on a
number of themes, including sales, mar-
keting, leadership and leadership for wom-
en. More recently they launched a learning
division that takes the thought leadership
from their stage and brings it to organiza-
tions in a dynamic, engaging classroom
experience. Positioning themselves as a
media, events and training company, The
Art Of focuses on “providing business pro-
fessionals with the tools, techniques and
knowledge needed to succeed in today’s
changing marketplace.”
HIGH PROFILE GUEST
SPEAKERS AT EACH EVENT
Their brand is unique in the way they or-
ganize each event around a roster of high
quality guest speakers, Novais said. When
the business was in its earliest years, it
was a challenge to maintain that level of
94 business elite canada
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JULY 2015
