quality given the substantial fees, ranging
from $75,000 to $200,000 USD, that high
profile keynote speakers demanded. But
bringing in names like Jack Welch, Rudy
Giuliani, Arianna Huffington, General Co-
lin Powell, Martha Stewart and Malcolm
Gladwell has been instrumental in estab-
lishingThe Art Of as a force in the world of
business conferences. “We focus most of
our resources on our speakers and more
specifically the content that is shared on
our stage, as that’s the one thing that (at-
tendees are) going to take back to their or-
ganizations and implement.”
They put themselves in the “edu-tain-
ment” category, describing their one-day
events as “Ivy League school lectures
“We focus most of our resources on our speakers andmore specifically the content
that is shared on our stage, as that’s the one thing that (attendees are) going to
take back to their organizations and implement.”
Scott Kavanagh (Co-Founder), General Powell and Christopher Novais (Co-Founder)
JULY 2015
H
business elite canada 95
