Page 17 - BEC / DEC / 2019

Deloitte: Next Round of

Cannabis Legalization Will

Create A New $2.7-Billion

Market In Canada

he next stage of cannabis legalization in Canada is expected to create

a consumer market for edibles and other alternative cannabis products
worth more than $2.5 billion a year and generate higher profits for

Tretailers than cannabis products that are already legal, according to

Deloitte's latest annual report on the country's cannabis industry.

With the global cannabis market worth an estimated US$100 billion combined

among the top 13 cannabis markets, these new products will create valuable
growth opportunities for the Canadian cannabis sector and help maintain the

country's leadership position.

The report, Nurturing new growth: Canada gets ready for Cannabis 2.0, says the

legalization on October 17, 2019, of edibles containing cannabis and cannabis
concentrates will create new product mixes that will reach consumers who may

have been reluctant to try traditional cannabis consumption methods that are
currently available. Many of these novice or "cannabis-curious" consumers will be

older, often female Canadians who will prefer more familiar consumption formats,

notably edibles such as baked goods.

DECEMBER 2019 | BUSINESS ELITE CANADA 17