6 BUSINESS ELITE CANADA | APRIL 2019
Innovative companies attract innovative compa-
nies. Pure Global Cannabis Inc., an innovation-
based cannabis Company led by experienced
pharma, biotechnology, horticultural, consumer
packaged goods, and supply chain experts, uses
Insig to enhance communication with doctors and
improve patient outcomes.
Pure Global, in affiliation with Appletree Medi-
cal Group, has developed an integrated system
with Insig. The program allows cannabis-centred
prescriptions to be electronically transmitted into
Pure Global’s systems for faster processing. The
result is better tracking and faster patient care. The
system also includes two-way interface where
physicians’ charts are updated with the most
current cannabis medication information. “This
really enables the physician to make the most
informed decisions when it comes to cannabis,”
says Malay Panchal, President and CEO of Pure
Global. “We are focused on providing research-
backed information for the medical community,
and engaging with clinical studies that eventually
go to trial for physician education.”
Continuous feedback loops create a deep under-
standing of our patients’ needs, and ensure satis-
faction and engagement during every interac-
tion. Located in Brampton, ON, Pure Global is
a leader in the medical cannabis space, focused
on NASA-developed horticulture technology for
consistent quality.
“With Insig, we can enhance communication and
improving patient outcomes,” says Malay.
Ancient Medicine,
Modern Innovation
