APRIL 2019 | BUSINESS ELITE CANADA 3
By Anna Guy
T
echnological advancements are making improve-
ments in health care across the board, and a new
app called Insig is propelling medical charting
automation and virtual care into a new era, one
that will save doctors and patients valuable time in accessing
care.
In 2015, Matthew Mazzuca and David Del Balso took up the
challenge to create a support tool for doctors, nurses, and
health care practitioners. The two men, whose combined
expertise in engineering, computing, and commerce led
them to be chosen for an The Next 36 (an initiative which
identifies and trains promising Canadian entrepreneurs),
were interested in creating an application that could affect
change in the medical space.
The result is Insig, a virtual clinic platform which allows
patients to access a doctor from anywhere via online video,
phone, or IM.
As withmost successful enterprises, Insigwasn’t hatched fully
formed, but rather evolved
from previous ideas. Mazzuca
and Del Balso were initially
interested in creating a diag-
nostic application based
on the data analysis of 3
million anonymous patients.
Patients would answer
increasingly specific ques-
tions, and the app would
zero in on potential diag-
noses. Although the app
performed well, most health
care providers showed hesi-
tancy in off-loading actual
