it became a way of life for us.” It meant not
only assuming the risk for their customers
but also ensuring that suppliers were on
board with the commitment. “They had to
buy into it too. We couldn’t pay for their
mistakes,” Mottershead explained.
FROM PRICE TO QUALITY
TO BRAND
The new philosophy paid off. GCP doubled
their business in 2008 and again in 2012,
and also made a shift from price point to
quality as one of the determining factors
when choosing suppliers and products.
Now that quality has been established,
they’re preparing to move on to the next
phase, which will focus on company
branding. In 2013, they celebrated anoth-
er achievement when the company made
PROFIT Magazine’s list of the top 500 fast-
est-growing companies.
After spending years in the tire recycling
business, Mottershead launched his com-
pany with one key supplier and commercial
rubber sheet as GCP’s only product. Today,
4
business elite canada
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MARCH 2016
