market, it incorporated a lighter tone and
catchy slogan to draw attention to the new
service and ended up being the most suc-
cessful campaign in the company’s history.
“This award is a multi-year proof point that
Motorola sees that you’re doing all of the
things to be a great partner with them, en-
dorse their brand and deliver high levels of
customer satisfaction,” Hickey explained.
“When you start winning customers back,
winning new business, growing the busi-
ness with Motorola, growing your brand in
the market, winning other industry awards,
they see that as proof points that you’re
doing the right things.”
Another area where Christie Walther is
doing things right is in the field of satel-
lite communications. When customers are
outside of a cellular area, whether they’re
on a fishing trip, working in a remote lo-
cation or providing emergency services,
satellite is the only technology that can
guarantee their call will get through. They
have partnered with Globalstar and Iridium
JULY 2015
H
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