End Homelessness Ottawa, a not-for-prof-
it organization working to end and prevent
homelessness in the city. The company
provided volunteers and two-way radios
during a three-day survey of the commu-
nity’s homeless population.
Currently the company’s five-year vision
includes the implementation of a formal
planning processthat will look at the strat-
egy behind growing the business and the
brand into the future. “We can’t just grow
by selling two-way radios only,” Hickey
explained. “We want to become a much
more diversified company and we believe
that the service element of our business
can be a much larger percentage of the
revenue moving forward.”
The push towards a higher level of cus-
tomer service is already underway with
the new ServicePlus program that offers
three levels of service, repair and support.
Eventually, Hickey would like to see ser-
vice and product sales account for a 50/50
revenue split, ensuring a long-term, sus-
tainable future for the company.
More information about Christie Walther
Communications can be found at www.
cwcom.com.
JULY 2015
H
business elite canada
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