Smartphone integration, GPS tracking, and
reporting.
INNOVATIVE PUSHPLUS
NETWORK DRAWS
CUSTOMERS
PushPlus allowed ChristieWalther and the
new sales team to reach out to customers
who had left in search of digital options by
launching a number of innovative market-
ing campaigns. Clients, both former and
new, learned about the “new ChristieWal-
ther” through direct mail, email and fol-
low-up calls. Though Christie Walther was
a familiar name, the service being offered
was new and intriguing.
What was also unique was the campaign
itself. Initially focused on the construction
8
business elite canada
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JULY 2015
