By Rajitha Sivakumaran
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F
rom a business development stand-
point, it is a smart manoeuvre to ded-
icate time and energy to marketing in
order to spread the word, particularly for
emerging companies. But if you’ve been in
the trade long enough, other means can be
used just as successfully. It comes down
to one word: partnerships. Despite being
in its infancy, Calgary-based Stratus Elec-
trical & Instrumentation has flourished,
reaching new levels of growth many times
during its two years of existence because
of the relationships its founders formed
when they were salaried employees.
“Our work is all relationship-based work,”
said Dave Smith, Stratus’s president. “We
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