 
          NOVEMBER 2018  |  BUSINESS ELITE CANADA   107
        
        
          
            
              By Anna Guy
            
          
        
        
          W
        
        
          orld class cities rely on world class transit systems.
        
        
          As more and more Canadians rely on ever-evolv-
        
        
          ing modes of transit—from buses and subways to
        
        
          ride sharing programs—integrated urban mobility (IUM) plans
        
        
          become ever more vital.
        
        
          This is where CUTA steps in. The Canadian Urban Transit Asso-
        
        
          ciation (CUTA) is the collective and influential voice of public