which it is growing currently, there will be
        
        
          less need for the transmission grid and the
        
        
          large energy generation assets that utility
        
        
          companies have invested in,” DeSota said.
        
        
          According to DeSota, Ontario is straggling
        
        
          behind due to heavy regulation. One ex-
        
        
          ample is the time-consuming approval pro-
        
        
          cess needed before residential systems
        
        
          can be connected, with a potential for re-
        
        
          jection by the government due to insuffi-
        
        
          cient capacity. Globally, this is very uncom-
        
        
          mon — systems that are of residential size
        
        
          are automatically approved.
        
        
          “We’ve got a long way to go,” DeSota said,
        
        
          but the goal will incontestably be reached
        
        
          due to the innovation that drives compa-
        
        
          nies like EthoEnergy.
        
        
          Presently, DeSota is engaged in plans for
        
        
          a home, an example for the homebuilding
        
        
          industry, to demonstrate the feasibility of
        
        
          a smart energy residential unit. The model
        
        
          will show the costs of the technologies
        
        
          used and the time taken to generate profit.
        
        
          “Conservation, generation through so-
        
        
          lar and storage through battery — when
        
        
          those three things come together, you can
        
        
          completely manage the energy needs of
        
        
          your home or business,” DeSota said.
        
        
        
          
            “Earning somebody’s trust is more important than the revenue potential of the sale.”
          
        
        
          MAY 2016
        
        
          H
        
        
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