“They’re keeping the benefits of the own-
ership to themselves.” This is creating a
problem in the real estate resale market —
complications can arise if multiple parties
can claim ownership to a roof. This is why
EthoEnergy promotes customer owner-
ship and encourages their clients to “own
your own energy bill”. For new homeown-
ers, DeSota recommends bypassing free
installations, putting a few years of equity
into their home and starting green initia-
tives once financial capability is reached.
A FAMILY OF EDUCATORS
AND ENVIRONMENTALISTS
A successful business led by a young en-
trepreneur is one unique aspect of EthoEn-
ergy, but the company’s focus on educa-
tion sets them apart.
“We believe that the value of renewable
“There is a huge benefit to providing the future generations a healthy, clean
place to live and it also saves money.” Jeremy DeSota, President & CEO
110 business elite canada
H
MAY 2016
