“Our company is engaged in converting
its business to organic production,
so it just made total sense to commit
to more humane and ethical way to
raise the animals,” says Breton. “Also,
demand is growing, so we wanted to
keep our leadership position in North
America.”
“DuBreton is setting the standard for
ethically produced pork in Canada,
throughout North America and
around the world,” says Adele Doug-
lass, founding executive director
of Humane Farm Animal Care, the
non-profit organization that grants
the Certified Humane® certification.
“We started working with duBreton
in 2003 to begin the certification
process and they were the very first
pork company in Canada to receive
Certified Humane® status. Consumer
demand for meat that is ethically and
sustainably raised is continuing to
grow, and duBreton has been vital to
advancing the pork industry.”
“There are no gestation crates or
JANUARY 2019 | BUSINESS ELITE CANADA 53
