we set out to make premium loose-leaf
        
        
          tea the daily norm and create an alterna-
        
        
          tive, fun income opportunity for others.
        
        
          We have grown a direct-selling company
        
        
          that empowers people to start a business
        
        
          of their own and become a passionate en-
        
        
          trepreneur all while sharing a cup of tea.”
        
        
          The market is evolving at the right time
        
        
          too. According to a report by the CBC, “a
        
        
          federal government study says by 2020,
        
        
          our nationwide tea consumption is ex-
        
        
          pected to grow by 40 per cent, outpacing
        
        
          growth of coffee, soft drinks and alcohol
        
        
          consumption.”
        
        
          Next on the menu for Steeped Tea is a
        
        
          greater push into the US market, and a
        
        
          124   business elite canada
        
        
          H
        
        
          DECEMBER 2017