tem recalls “It’s a wonderful experience
to see the leaves unfurl in the pot, as ap-
posed to dust—it touches every sense.”
Back at their home in Ancaster, ON, when
their friends enjoyed it the same way, To-
nia started to think of how steeped tea
might become a company. At this time, To-
nia was pregnant, and the family was look-
ing to alleviate the demands of her full-
time corporate job, and the idea to create
SteepedTea was born. Tonia’s background
in direct sales helped the couple navigate
their idea into a direct sales company, the
premise being that consultants receive
tea kits, then share them with family and
“I started this company because that was the whole goal, to stay home with
my family.”—Tonia Jahshan
118 business elite canada
H
DECEMBER 2017
