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business elite canada
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JUNE 2014
cause you can’t drive there.
So everything was done in the
ocean and up on the side of
a mountain. So the logistics,
the construction, the commu-
nity involvement, leaning on
what people knew in the local
area—that was huge for us.
That was really fun,” says Fer-
guson. In terms of challenges
over the years, Redrock has
implemented a winning busi-
ness solution that highlights
the importance of sustaining
human capital, and that to
him encompasses hospital-
ity for employees in the very
fabric and operation of the
camps.
“It’s all about sustain-
ing human capital and there
aren’t enough humans in
terms of the forecasting of
things to be done out here.
So we’re trying to provide
solutions for companies that
once they look at our equip-
ment they’ll go, “Wow, this is
awesome!” And we think that
