ferent strategies in terms of how to build and
        
        
          what materials to use that would be most ef-
        
        
          fective in an energy and cost saving sense. The
        
        
          software calculates the energy use of various
        
        
          scenarios to compare different solutions.
        
        
          The project was a pivotal one to Martin Roy’s
        
        
          career choice taking him in the direction of
        
        
          sustainable engineering, particularly energy
        
        
          modeling and simulation systems. Martin Roy
        
        
          advocates for sustainable building working and
        
        
          teaching in various sectors to promote energy-
        
        
          efficient design and building within the profes-
        
        
          sion and to the general public. Since receiving
        
        
          the LEED Fellow designation, he has increas-
        
        
          ingly become an inspiring and accessible role
        
        
          model for younger generations of engineers
        
        
          interested in sustainable engineering.
        
        
          “I’m trying to promote the sustainable way
        
        
          of doing construction. It’s a new way, and so
        
        
          sometimes people aren’t even aware, for ex-
        
        
          ample, that sustainable building doesn’t have
        
        
          to cost more,” said Martin Roy. “It’s just a ques-
        
        
          tion of asking the right questions and finding
        
        
          the best way to do the construction of the
        
        
          building and operations.”
        
        
          Some of the more than 70 LEED certified
        
        
          milestone projects for Martin Roy and Asso-
        
        
          ciates have completed over the years include
        
        
          the St-Hyacinthe Eco-Responsible Horticulture
        
        
          Pavilion in St. Hyacinthe, Quebec for which it
        
        
          won the 2013 Real Estate Award of Excellence,
        
        
          42   business elite canada
        
        
          H
        
        
          AUGUST 2014