158 business elite canada
H
AUGUST 2014
By Perry King
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Despite decades of experience and a large
customer base, Airline Services International
Inc. (ASI) still faces formidable challenges in to-
day’s competitive air cargo market.
ASI was founded in 1989 by Joseph Law-
rence, an ex-Wardair Canada employee. The
company objective was to provide cost effec-
tive sales and marketing solutions for the air
cargo market. ASI has just celebrated it’s 25
th
year in business, has a customer base of over
