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“Our first customer was a Mexican company,”
says Gharzani. “A customer of ours recommended
us, and we were able to produce something very
effective for them. From there, we thought if they
need this, other companies in the same field will as
well. And the result was several generations of what
is today the leader on the market, our emergency
tower.”
From Mexico, Gharzani says the next natural step
was to expand ERS’s into the North American
market, then South America, and to slowly expand
to Europe and Asia, with everything being made in get a return, so you need to be patient and cautious
Quebec. “You need to hire the right people and have to make sure you don’t lose money, because a
the right attitude when it comes to export” says wrong decision could cost hundreds of thousands
Gharzani. “It takes a lot of investment before you of dollars.”
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