OCTOBER 2016
H
business elite canada
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customer that you are right.” And it wasn’t
long before Merlo’s bright green façade
started making regular appearances on
construction sites.
Now the company has put its focus on iden-
tifying new markets that will benefit from
using their equipment. “We’re going into
markets where people have never thought
about using telehandlers,” Drolet said. The
toughest part about this is changing peo-
ple’s mentality on how things should be
done. Convincing someone who has biked
to work all their life to buy a car is diffi-
cult, and it is the same challenge Manulift
is presently facing as it resolutely enters
new industries like landscaping, recycling,
mining, aluminum and steel plants.
To say that the company has grown to be
a successful enterprise is an understate-
ment; the brand new $11 million head-
quarters says it all. More growth is cer-
tainly on the table for Manulift, and it plans
to do so by capturing the Toronto market
and establishing a strong presence in the
western part of the province. At an inter-
nal level, the company is actively recruiting
new personnel too — something that can
be quite taxing at times, Drolet admits.
Though there is no shortage of applicants,
Manulift’s recruiting process is a rigorous
one. “Not a lot of people are able to get
through, but the people that we do hire,
they stay with us and they have a long-
term career. People who think they are the
best at what they do should give us a call,”
Drolet said.
“We knewthat this technologywould be able to put customers inamore profitable
and productive situation.”
