6
          
        
        
          business elite canada
        
        
          H
        
        
          OCTOBER 2015
        
        
          policy that required all employees to study
        
        
          toward becoming a gemologist.
        
        
          John C. became the first AGS Certified
        
        
          Gemologist and established London’s first
        
        
          and only AGS Gem Lab. In the 1990s, John
        
        
          C. was elected to the AGS Board of Direc-
        
        
          tors and he was invited to join DeBeers
        
        
          Carat Club. In 1999, he served as the Chair-
        
        
          man of the Board of Trustees for the AGS.
        
        
          Colin is a certified gemologist and he also
        
        
          studied goldsmithing at the New Approach
        
        
          School for Jewelers in Virginia Beach, Vir-
        
        
          ginia.
        
        
          
            THREE-TIME CONSUMER
          
        
        
          
            CHOICE AWARD WINNERS
          
        
        
          Their commitment to their customers has
        
        
          been recognized with numerous awards
        
        
          and accolades. They have won the Con-
        
        
          sumer Choice Award for Business Excel-
        
        
          lence in the jewellery category every year
        
        
          since it was introduced in London three
        
        
          years ago.
        
        
          “A lot of awards are popularity contests
        
        
          — how many of your friends and family
        
        
          can vote for you in that limited window
        
        
          that they give you . . . But, the Consumer