OCTOBER 2015
H
business elite canada
3
By Emily Innes
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ash Jewellers, based out of London,
Ont., has had four generations at the
helm of the company and is approaching
its 100-year anniversary. Since its debut
in 1918, Nash’s focus has always been
on providing excellent customer service,
competitive pricing, and quality products.
John A. Nash was the founder of Nash
Jewellers and his son, John B. (Jack) Nash,
joined the company in 1934. His athleti-
cism provided marketing for the company
as he competed nationally in golf, badmin-
ton, and curling. The third generation to
join the firm was John C. Nash in 1975. In
2005, Colin Nash became the fourth gen-
eration to join the company as the man-
ager of the downtown store. His brother,
Bryan Nash, began managing their newer
store in the north end of London in 2011.
John C. Nash said they never take custom-
ers’ loyalty for granted as the company
has always faced intense competition. In
1979, there were 77 other jewellery stores
