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business elite canada
H
MAY/JUNE 2015
23 Degrees Roastery honours the intricacy
of this popular beverage from their head
office and roastery in Toronto. Even the
name reflects their high level of dedica-
tion, inspired by the Bean Belt located in
an area 23 degrees north and south of the
equator. Today, Yu, the company’s presi-
dent, devotes his days — and sometimes
his nights — to bringing freshly roasted
certified organic and fair trade coffee to To-
ronto and surrounding areas.
Yu co-founded the company with Christi-
na Lee after years in the coffee industry,
including a 10-year stint as a café owner.
During that time, he noticed that most of
the Canadian-produced coffee was com-
“We do have a slower roast process
where we draw the flavours out. I
believe that every roaster is going to
be slightly different but it’s creating
blends and profiles that other people
will never be able to do.” Benjamin
Yu, Co-founder and President
