MAY/JUNE 2015
        
        
          H
        
        
          business elite canada
        
        
          
            3
          
        
        
          
            By Cheryl Long
          
        
        
          -------------------------------------------------------------------
        
        
          I
        
        
          t’s been a little more than four years
        
        
          since BenjaminYu jumped into a venture
        
        
          that could easily rival the wine-making
        
        
          industry in terms of sheer complexity. In
        
        
          fact, few people realize that coffee can give
        
        
          wine a run for its money when it comes to
        
        
          flavor notes and aromatic compounds. Cof-
        
        
          fee is a product that is on the cusp of be-
        
        
          coming just as revered as its grape-based
        
        
          cousin.