JUNE 2014
H
business elite canada
7
concentration in the residen-
tial sector, but it was ITR’s bid
on the IBM-Marathon Tow-
er— a 1,000,000 square feet
triple A 55-storey office tow-
er including 600,00 square
feet tenant interior fit-ups for
IBM, Chubb Insurance and
Price Waterhouse -- a com-
mercial project, that really
provided I.T.R. with its first
major breakthrough.
CEO, Roy, made a convinc-
ing appeal to the president
of Magil Construction who
was the general contractor at
the time for the project. The
pitch was based on the con-
fidence he had in his team of
hard working people, many
of whom used to work in the
U.S, and were demonstrably
successful on some very ma-
jor projects there.
“Originally they were only
working in residential, but
it didn’t take long for my fa-
ther to realize the opportu-
nities that the commercial
sector had for his business.
So to provide labor work for
the people that were work-
ing for him at the time year
around he decided to go to
some major commercial proj-
ects…” says Alexandra proud-
ly speaking of her father’s en-
trepreneurial start.
His confidence in his em-
ployees’ competence to work
