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business elite canada
H
JUNE 2014
Roy accounts I.T.R.’s chal-
lenges with this mindset, but
also with facing high competi-
tion,
“Innovation is somewhat
limited in our domain and the
competition is tough. There’s
a lot of competitors in our
market so what we’re look-
ing to do in the next years is
to differentiate by expanding
the services that we provide.
I can’t say specifically what
we’re going to do but we
have a plan to not only look
forward geographically, be-
cause we are currently also
looking at whether we should
have another international
extension, but also diversify
our services to provide better
and more complete service
for our clients.”
Currently I.T.R. operates an
office in Massachusetts with
the aim of freeing up anoth-
er office in elsewhere on the
East coast. “Certain markets
have been booming in the
U.S., like California and Texas,
but we’re going to focus on
the East coast for now,” says
Roy.
Roy affirms that the con-
